Research and Analysis
Research is a key component of your paid search campaign. The set-up involves gathering detailed industry insights, competitive analysis, and identifying campaign goals and objectives. We will work with you to get a full understanding of your business, gather benchmark data and finalize campaign goals. Agreeing on goals early on is essential to ensuring that the campaign is set-up and tracked properly.
Utilizing industry insight and competitive analysis data, your account will be a tailored marketing strategy.We will work with you to understand any other media or marketing initiatives in order to incorporate them into a finalized integrated strategic plan.
Automated Bid Management
This process ensures that your keyword bids are maximizing your return on investment (ROI). We have created a system of checks and balances that facilitates reporting and overall communication.
Maxxedia is responsible for all of the set-up and execution of the campaigns. We determine how the metrics will be tracked, and either integrate your existing analytics account or set up a new analytics account for you. We will upload the campaigns, set the daily budgets, and adjust the campaign settings. We utilize day-parting to adjust your campaigns to show more often at peak times. Utilizing geo-targeting we will target the ads to only show for a radius around the specific location of your choice.
Optimization and Testing
Conversion tracking goes beyond looking at basic metrics like click through rate or cost per click. Campaign optimization is the essence of managing a successful multi-channel marketing approach. We will monitor analytics data to refine the campaign performance and gain a better understanding of how consumers are interacting with your website. The account team will continue to provide ongoing analysis of the campaigns while researching new opportunities.
Tracking and Reporting
We will provide custom reporting with basic tracking metrics like impressions, clicks, cost per click, and click through rate as well as advanced analytics data such as time on site, conversions, ROI, and trends over time. The data allows us to plot trends over time, which will help in future testing and optimization decisions.